Privacy Policy

Your privacy is important to us, and we take our responsibility to protect it seriously. We respect your privacy rights and are committed to protecting the personal information we collect from you. This Privacy Policy describes what information we collect and how we use, disclose, transfer, and store it. If you do not want your information collected, stored, used, or shared in the manner described in this Privacy Policy, you may not play our games or use our services.

In accordance with this privacy policy ( " Privacy Policy " ), we will act as a data controller and collect, store and use your relevant information for the purpose of accessing or developing our games, mobile applications, services and websites (collectively, the " Services " ).

All of our services, whether you use them on a mobile device, personal computer, or other platform, are subject to this Privacy Policy. By using our services, you agree to this Privacy Policy.

This privacy policy is effective from January 1, 2025 .

This policy document will help you understand and answer the following questions :

I. How do we collect and use your personal information ?

II. How do we handle children’s personal information ?

III. How do we use cookies and similar technologies ?

IV. How long do we retain your personal information ?

V. How do we share, transfer and disclose your personal information ?

VI. How do we protect your personal information ?

VII. Your Rights

VIII. How is this policy updated ?

IX. How to Contact Us

have any questions, comments, or concerns about our Privacy Policy and / or its practices, please see the “ How to Contact Us ” section below.

Please read and understand this Privacy Policy before using our products ( or services ) .

We understand the importance of personal information to you and will do our utmost to ensure the security of your personal information. We are committed to maintaining your trust in us and will protect your personal information by adhering to the following principles: accountability, purpose limitation, informed and free consent, openness and transparency, security, and subject participation. At the same time, we promise to take necessary security measures to protect your personal information in accordance with the industry's best security standards.

I. How do we collect and use your personal information ?

Personal information refers to all information recorded in electronic forms or other forms that can be used alone or together with other information to identify a specific natural person or reflect the activities of the identified natural person .

Collecting information containing your personal data

We collect personal data only for the purposes defined in this Privacy Policy. The legal basis for our collection and processing of your personal data is as described above.

We will generally only collect your personal information in the following circumstances:

We have obtained your consent, or
We have a legal obligation to collect personal information from you.

We may collect information, including personal information, from you in the following circumstances (details are provided below):

create Account
Play our games or use game-related services
Make purchases through our services
Create user-generated content
Viewing advertisements through our Services
Subscribe to our newsletter
Contact our customer service and participate in technical support sessions
Enter a competition or take part in a challenge we run
Chat with other users of the Service
Express interest in participating in the game test
Share or post content on our social media channels and other community sites

a – Information you provide to us

Contact information (such as your name and email address)
Your ID number: According to Chinese policy, this information will be used to identify you
The contact information of the child's parent (or legal guardian) (such as the parent's or legal guardian's phone number and ID number) to complete the child's guardian's consent and authorization for collection.
Personal profile information (such as profile photos, etc.
Your age and birthday
Your username and password
Your phone number
Information provided when seeking assistance from our customer service (such as chat logs and customer support ticket numbers)
Other information you provide to us (such as information used to claim a lost account)

b – Information that is automatically collected when you use our services

Information about game progress and activities
Information about your interactions with other players
IP address and device identifiers (such as your device ID , advertising ID , MAC address, IMEI )
Device information (such as device name, carrier name, operating system, and browser information, including browser type and your default language setting )
we collect using cookies and similar technologies (Note : You can refer to our Cookie Policy to learn how to refuse to use such technologies)
Approximate geolocation information
Precise geolocation information (GPS)
Our player ID

c – Information obtained from our partners

Information we receive when you connect to a third-party social network (such as Weibo)
Information from payment channel partners (if you place an order or make an in-game purchase in certain games)
Information for advertising or data analysis purposes so that we can provide you with better service

According to the National Standard of the People's Republic of China (GB/T 35273-2017) , some of the personal information collected is sensitive information :

Your ID number
Your email address and associated password
Your personal phone number
Your information and virtual property, such as virtual currency and virtual transactions
Your precise location information

How we use your personal information

We will only collect and use your personal information for the purposes described above in this policy.

We use this information primarily to provide you with a better gaming experience, but we may also use your information individually or in combination for the following reasons:

To conduct our business operations and enhance your gaming experience, including:

Provide you with services that are appropriate for your age and in compliance with the laws of your country or region of residence

To play our games, you need to provide the following information: your ID number, phone number, your gender and age.

If you are under 14 years old, we will need your guardian's permission and provide the ID number and phone number of one of your guardians.

You can also log in to the game using your social network profile.

The above information you provide will be authorized for us to use during your use of this service.

Provide gaming experiences that may interest you and features you have ordered
Track your usage of the Services to help us understand your gaming activity, learn about your preferences and tendencies so we can personalize your experience, provide you with tailored in-game discounts and notifications, and otherwise enhance your gaming experience
Provides various convenient functions for sharing on social networks
Register for events and contact you when prizes are due
Providing you with the opportunity to participate in gameplay testing (game testing)
To prevent cheating, crime or fraud, or for other security reasons
Locate and fix game glitches and service errors
Use it for management, analysis, research and optimization
Compiled Statistics
Comply with all regulations and legal requirements and respond to any requests from regulators, data protection authorities or any law enforcement agencies

To provide you with support, communicate with you, and respond to any requests or questions you submit through our customer support.
To enable us to provide you with personalized communications, including:

Process your subscription and opt-out actions for our newsletter
Contact you to recommend possible services and competitions from us
Send you promotional or marketing materials, subject to your prior consent ( we will provide you with the option to opt out of receiving such materials in the future )
Send push notifications ( if you choose to allow this feature )
targeted advertising that better matches your interests and personal identity, and is tailored to your location, age / gender preferences
Deliver advertisements and measure the effectiveness of those advertisements
Collect personal information that you may choose to disclose to other users or designated user groups through our messaging, chat, or other in-game features, as well as necessary personal information about users you contact to facilitate communication (Note: We do not collect any information sent outside of our service channels, including information sent via email or text message).
Providing you with personalized content and offers

To achieve some or all of the above purposes, we may use and analyze your personal information. This analysis includes commercial and operational analysis, the results of which will be used for product development, product and service improvement, content personalization, advertising, and content recommendations.

II. How do we handle children’s personal information?

Our products, websites and services are intended for children and adults.

According to Chinese laws, we consider people under the age of 14 to be children.

We will seek parental consent before collecting and processing personal information from children under the age of 14. Under-age users are not allowed to submit personal information to us without parental consent, as required by the laws of their country of residence.

For children's personal information collected with the permission of their parents, we will only use and disclose it to the extent permitted by law. If mentioned in the child protection law, we will seek the consent of the parents or guardians.

If we discover that we have collected your child's personal information without your prior consent, we will do our best to delete the relevant data.

Children are not allowed to create personal user accounts without the consent of their parents or guardians.

We encourage parents to talk to children about privacy and how their information is used online. Children should not give out their name, address, phone number or other personal information without their parents' permission.

" Your Rights " section of this Privacy Policy .

III. How do we use cookies and similar technologies?

We are committed to protecting the personal information we collect when you use our websites, mobile applications, and other services. We are transparent about how we store and use cookies (and similar technologies, such as web beacons and pixel tags) between our websites and your use of our services. For more information, please see our Cookie Policy .

IV. How long do we retain your personal information?

We will keep, use and store your personal information while you play our games or use our services, or for the purpose of fulfilling all the purposes described in this Privacy Policy .

For the avoidance of doubt, if you have been inactive in the Game for two years or more, we will reasonably assume that you will not play the Game again.

In the above circumstances, or if you request deletion of your personal information, we will no longer use your personal information except to resolve disputes or respond to requests from regulators or the police. We will only store your personal information for the two purposes listed above, for a maximum of five years. After that, your data will be deleted.

V. How do we share, transfer and disclose your personal information ?

In order to operate the services, your personal information may be shared, transferred or disclosed to other of our processors, partners / third parties and countries outside of China as described below (please refer to " International Operation and Transfer of Personal Information " ) .

I) Sharing

We may share your personal information in the following circumstances:

We may share your personal information in accordance with relevant laws and regulations or upon mandatory requirements of government authorities. We will only provide necessary personal information for the specific purposes outlined in this Privacy Policy. If we change the purpose for sharing your personal information, we will request your explicit consent again.

Sharing with third parties

The third-party services (vendors, providers) we use have limited access to your personal information for specific purposes only, such as administration, analysis, optimization, advertising, prize delivery, marketing assistance, customer service, billing, and data analysis.

They assist us with our operations. We only share your personal information for legitimate, reasonable, necessary, specific, and explicit purposes, and do not provide personal information beyond what is necessary to provide the service. Our third-party services do not have the right to use shared personal information for any other purpose.

Such third parties are only authorized to use your information for the purposes stated above.

We will sign strict confidentiality agreements with third-party services with which we share personal information, and require these companies, organizations, and individuals to follow our instructions, this Privacy Policy, and other relevant confidentiality and security measures when processing personal information.

Partners

For some specific services (such as advertising or tracking your use of the services), we may work with some partners.

Under Chinese regulations, they are considered personal data controllers and have the power to make decisions on the purposes and methods of personal information processing.

We will provide a list of these partners and links to their privacy policies in this form , and you can object to the sharing of your personal information. Please note that after making this objection, you may not be able to use some games or game services.

" Share " or " Like , " while using our Services, you may be allowing such third-party social networks to share and collect personal and non-personal information.

You should consult the policies of such third parties for more information regarding their specific information collection procedures.

relevant departments

We may share your personal information with relevant authorities. We reserve the right to report illegal activities to law enforcement agencies. We may investigate or take action to combat illegal activities, suspected abuse or unauthorized use of the Services, or to protect the property or safety of others. We may also disclose your information if required by any law or court order worldwide, if the information involves actual or potential harmful activity.

In such cases, we will consider applicable local law, the nature of the order, and the legality and proportionality of your information.

II) International Operation and Transfer of Personal Information

In principle, personal information we create and collect within the territory of the People's Republic of China will be stored within the territory of the People's Republic of China.

Exceptions:

We may provide some services (such as advertising, game progress and activities, tracking), and organize and facilitate IT security and personal information protection assessments, fraud investigations, and audits of resources and servers in and through France (Paris) and Canada (Montreal). This means that your personal information may be transferred to or obtained by these foreign jurisdictions outside of China where you use the products or services.
You may wish to play with other users around the world. This means that your personal information displayed in your clan or guild leaderboards may be accessible to other users in these foreign jurisdictions.

These foreign jurisdictions have different data protection laws, but all have very strict requirements for the protection of personal information. Regardless, we will protect your personal information with the same level of protection as within the People's Republic of China. For example, we will implement security measures such as personal data minimization (meaning we will strictly control and limit the amount of your personal data used). When your personal data is transferred outside of China as part of our resources and servers, we will also respect the same rights you have within the People's Republic of China.

We will not transfer your personal information to any company, organization or individual unless:

Obtain your explicit consent
In the event of a sale or disposal of some or all of our business, your information may be transferred to the acquirer - the acquirer will contact you and obtain your explicit consent
Public Disclosure - We will not publicly disclose your personal information except as follows:

1. After obtaining your explicit consent

2. Disclosure based on law - We will disclose your personal information in accordance with the laws, legal procedures, litigation or mandatory requirements of the competent authorities

VI. How is your personal information protected?

We have implemented reasonable and feasible security measures in accordance with industry standards to protect the personal information you provide and prevent unauthorized access, public disclosure, misuse, modification, damage, or loss of your personal information. For example, when data is exchanged between your browser and the server, it is protected by the SSL (Secure Sockets Layer) protocol. We use reliable protection mechanisms to protect our personal information from malicious attacks.

We use strict data access controls and multiple authentication technologies to protect personal information and prevent it from being used without consent. We also conduct personal information security audits using code security checks and data access log analysis. We ensure comprehensive data security controls through confidentiality agreements, monitoring, and audit mechanisms. We have established an Information Security Department and a Data Security Emergency Response Organization to promote and protect personal information security.

We maintain a data security management system that enhances security across our entire organization, encompassing organizational processes, architectural design, personnel management, and technological solutions. We also conduct security and privacy training sessions to raise employee awareness of the importance of protecting personal information. We restrict access to personal information to our employees and partners, and those of our affiliates, who have a need to know such information , and we implement strict access control and monitoring mechanisms for this purpose. We also require all personnel who may have access to your personal information to fulfill appropriate confidentiality obligations. Failure to comply with these obligations may result in legal liability or termination of your relationship with us .

The Internet is not a completely secure environment. We strongly advise you not to use personal information that we do not recommend. When using our services, you will inevitably disclose your personal information, such as contact information or address. Please protect your personal information and only provide it to others when necessary. If you discover that your personal information, especially your account or password, has been leaked, please contact our customer service immediately so that we can take appropriate measures.

Please note that the information you voluntarily share, or even publicly share, when using our services may involve personal information, and may even involve sensitive personal information about you or others. When using our services, please carefully consider whether to share, or even publicly share, information.

Please use a complex password to help us better ensure the security of your account. We will do our best to protect the security of any information you send to us.

If our physical, technical or administrative protection facilities are damaged, resulting in unauthorized access, public disclosure, modification or destruction of information, which in turn damages your legitimate rights and interests, we will assume the corresponding legal liability.

If an incident related to personal information security occurs, we will promptly inform you of the incident, including the basic circumstances of the incident, its potential impact, the measures we have taken or will take, and how you can avoid or mitigate the risk, in accordance with legal requirements. We will promptly notify you by email, mail, phone, push notification, etc. If it is difficult to notify you one-on-one, we will notify you by other reasonable and effective means.

At the same time, we will report the handling of personal security incidents in accordance with the requirements of the regulatory authorities.

To address potential risks such as personal information leakage, damage, or loss, we have developed a series of processes to classify security incidents and security vulnerabilities. We have also established a special emergency action team to respond to security incidents.

VII. Your Rights

We guarantee that, in accordance with Chinese laws, you can exercise the following rights with respect to your personal information:

(I) Deleting your account

(II) View your personal information and copy your personal information

(III) Correction of your personal information

(IV) Deleting your personal information

(V) Clarifying changes in the scope of authorization

(VI) Right to object

(VII) Control of the automatic decision-making function of information systems

(VIII) Notice regarding any personal information security issues

To ensure confidentiality, we will ask you to provide your ID number to verify your identity before processing your request.

Our team will process your request and respond to you within one month, unless your request requires further investigation, in which case we will notify you separately.

If you are not satisfied, you can lodge a complaint with the relevant authorities or the court.

We will not charge a fee for reasonable requests. We may deny your request if the grounds for your request are unacceptable, including if it involves excessive technical tools (e.g., a new system or a fundamental change in current general practices), threatens the legal rights of others, or is impractical (e.g., if the request is for information stored on a backup tape).

In accordance with laws and regulations, we will not respond to your request if:

Directly related to national security and national defense security
Directly related to public safety, public health and public interests
Directly involved in criminal investigations, prosecutions, trials and enforcement of judgments.
We have sufficient evidence to prove that you have bad intentions or abuse of rights
Responding to your request will cause serious damage to your legal rights or the legal rights of any other person or organization
Involving commercial secrets

(I) Delete your account

If you wish to delete your account, please contact zongchengjian112@sina.com .

After deleting your account, we will stop providing you with products or services and delete your personal information upon your request, unless otherwise required by law.

exercise your additional rights listed below online using our form .

(II) View your personal information and copies of your personal information

You have the right to review your personal information through this form , unless otherwise required by law.

(III) Correction of your personal information

If you discover any errors in your personal information that we process, or wish to update your personal information, you have the right to request correction of your personal information. You can correct your personal information using this form .

(IV) Deleting your personal information

You may request the deletion of your personal information in the following circumstances:

If our processing of personal information violates laws and regulations
If we collect and use your personal information without your consent
If our processing of personal information violates the agreement between you
If you no longer use our products or services, or you delete your account
If we stop providing you with our products and / or services

If we decide to actively process your deletion request, we will notify you and require the entity processing your personal information to delete this personal information as soon as possible, unless otherwise required by law or the entity has obtained your separate permission.

After you request to delete your personal information, we may not be able to immediately back up such deleted personal information in the system. That is to say, our server will actually delete them when the system backup is updated.

For any removal requests, please contact us via this form .

(V) Clarifying changes in the scope of authorization

Each business function requires some necessary personal information (please refer to the first section of this policy). However, some additional personal information is not necessary for our products and / or services. If such information is collected or used, you can withdraw your explicit authorization at any time.

After you revoke your authorization, we will stop processing the relevant personal information. However, if we have previously processed such information with prior authorization, your decision to revoke authorization will not affect our processing of such information.

If you have any requests, please contact us via this form .

(VI) Right to object

If you wish to unsubscribe from receiving news, marketing content or statistics, please contact us using this form .

(VII) Control of the automatic decision-making function of information systems

In certain business functions, we may rely on non-human automated decision-making mechanisms (such as information and calculations) to make decisions. If such decisions seriously affect your legal rights and interests, you have the right to request an explanation from us, and we will provide appropriate remedial measures.

(VIII) Notice regarding any personal information security issues

If you encounter any issues with the security of your personal information, you can inform us in the " Right to Know - What safeguards are in place to protect the transfer of personal information? " section of the form .

VIII. How is this policy updated?

We reserve the right to change this Privacy Policy at any time . If we make significant changes to this Privacy Policy, we will republish it on the Privacy page of the website and indicate the time of editing at the top of the page. Therefore, please remember to check this Privacy Policy frequently to learn about any changes. If you continue to use the Services after this Privacy Policy has been changed , it means that you accept such changes. If you do not accept any changes, you may choose not to use the Services or send us appropriate notice to cancel the Services. If you would like to learn more about the most recent changes, please send a request to Zongchengjian112@sina.com and indicate " Change Information " in the subject line .

If there are any material changes, we will provide detailed explanations to explain the reasons and necessity for such actions (for example, we will send a notice by email detailing the changes to this Privacy Policy . )

Important changes mentioned in this Privacy Policy include but are not limited to the following:

Important changes to our services and business models, such as changes to the purposes for which we process your personal information, changes to the types of personal information we process, and changes to how we use your personal information.
Changes to our ownership structure and organizational framework, such as changes in ownership resulting from business restructuring, bankruptcy, mergers and acquisitions.
A change in the primary beneficiary of the sharing, transfer, or disclosure of personal information.
Changes to your rights regarding the processing of your personal information and how you can exercise those rights.
Changes in the department responsible for the secure handling of personal information regarding contact information and complaint channels
Changes in high-risk situations confirmed in the personal information processing impact assessment report

IX. How to Contact Us

If you have any questions, comments, or suggestions regarding this Privacy Policy or the security of your personal information, you can contact us at any time. We have two special departments dedicated to protecting personal information. You can contact the relevant departments in the following ways:

Data Protection Officer:

1 – Send an email to zongchengjian112@sina.com

Personal Information Security Management Department

1 – You can contact our Information Security Manager in the “ Right to be informed about personal security issues ” section of the form .

2- If you are not satisfied with our response, you agree to file a lawsuit in the People's Court of the jurisdiction where we are located for any dispute arising from this privacy policy.

Appendix 1 – Our Cookie Policy

Your installation and / or use of these services and / or subscription indicates your agreement to this Cookie Policy and your consent to our processing of your personal information.

Introduction

Cookie Policy explains what cookies are, how we use cookies on our website and mobile applications , and how you can manage their use.

We are responsible for protecting the personal information we collect when you use our websites, mobile applications, and other services. We will inform you explicitly about the storage and use of cookies on our website and on your terminal device .

cookies ?

Cookies are small files placed and stored on your computer, mobile phone, or other web-enabled device when you visit a website. They are very useful because they allow websites to recognize you, signal access between pages, and provide additional services: improving your browsing experience, protecting your connection, or tailoring website content to your interests. The information stored in cookies is only retained for a limited period of time and includes information about page visits, ad clicks, browser usage, and information entered on a website (to prevent you from having to re-enter it).

We may use cookies or other similar technologies (small files stored on your computer's hard drive or mobile device that can recognize your computer or mobile device when you visit a specific website or app and may store information about you, such as behavioral data). If you choose to submit personal data to us, we may associate the cookie information with your personal information. In such cases, you may exercise your privacy rights as set forth in our Privacy Policy.

How do I accept or reject cookies?

cookies at any time in your browser .

cookies are placed on your computer and ask you whether you accept them. You can accept or reject cookies in specific cases or always reject all cookies .

Please note that rejecting cookies may change the conditions under which you can access and use our website. In order to make cookies meet your expectations as much as possible, we will prompt you to set your browser settings when it comes to the use of the above cookies .

cookies and your choices will vary depending on your browser configuration . We recommend that you check the " Help " section of your browser; these will provide guidance for all modern browsers.

Limit Ad Tracking / Do Not Track

We reserve the right to change this Cookie Policy at any time. If we make material changes to this Cookie Policy, we will republish them on the "Cookies" page of the Website and will indicate the date of the change at the top of that page. Therefore, please remember to review this Cookie Policy frequently to stay informed of any changes. Your continued use of the Website following any changes to this policy will constitute your acceptance of such changes. If you do not accept any changes, you may choose not to use the Website.